The House of Amorato ("we", "us", "our") operates houseofamorato.com (the "Site"). This policy explains what personal information we collect when you use the Site, why we collect it, and what rights you have over it.
Information We Collect
We collect information you give us directly:
- Enquiry and newsletter forms — your name, email address, and any message you send us.
- Orders — your name, delivery address, and contact details, needed to fulfil and ship your order.
- Payment information — handled entirely by PayFast, our payment processor. Card and payment details are entered on PayFast's own secure payment page; we never see, collect, or store them ourselves. PayFast's privacy policy governs that data: payfast.co.za/privacy-policy.
We also collect some information automatically:
- Analytics — if enabled, Google Analytics, Meta Pixel, and/or TikTok Pixel may collect standard usage data (pages viewed, general location, device type) to help us understand how the Site is used and to run advertising. You can see exactly what's active by checking whether analytics IDs are configured on the Site's backend.
- Age verification — our age gate stores a simple yes/no flag in your browser's session storage. We don't record your actual age or send this information to our servers.
How We Use Your Information
- To process and deliver your orders
- To respond to enquiries about trade, wholesale, events, or bespoke branding
- To send you newsletters and updates, only if you've signed up, and you can unsubscribe at any time
- To improve the Site and understand how visitors use it
- To meet legal obligations, including age-restricted sale requirements
Who We Share It With
We don't sell your personal information. We share it only with the service providers who help us run the business:
- PayFast — payment processing
- [MAILCHIMP OR YOUR EMAIL PROVIDER] — newsletter delivery, if you've subscribed
- [YOUR COURIER/SHIPPING PARTNER] — to deliver your order
- Analytics providers listed above, if enabled
We may also disclose information if required by law, such as to verify age-restricted sales or respond to a valid legal request.
Our WhatsApp chat button opens a conversation in WhatsApp itself. Any messages you send us there are subject to WhatsApp's own privacy policy and terms, not this one.
Cookies
The Site uses cookies and similar technology for essential functionality (like remembering your age verification for the session) and, where enabled, for analytics and advertising as described above. You can control cookies through your browser settings.
Your Rights
Under POPIA (and GDPR, if you're in the EU/UK), you have the right to:
- Ask what personal information we hold about you
- Ask us to correct inaccurate information
- Ask us to delete your information, subject to any legal retention requirements (e.g. records needed for tax or age-verification compliance)
- Withdraw consent for marketing communications at any time
To exercise any of these rights, contact us at [YOUR PRIVACY CONTACT EMAIL].
Data Retention
We keep personal information only as long as needed for the purpose it was collected — generally, order records are kept for [X YEARS — check your local tax/record-keeping requirements], and newsletter details are kept until you unsubscribe.
Changes To This Policy
We may update this policy from time to time. The "last updated" date at the top will reflect the most recent changes.
Contact Us
Questions about this policy or your personal information? Reach us at [YOUR CONTACT EMAIL] or through the Cellar Door form.